The press’s apparent push to secure Donald Trump the 2024 GOP nomination may prove to be a classic case of “be careful what you wish for.” While newsrooms may see a boost in ratings and subscriptions, the industry’s overwhelming support for Democratic candidates suggests that having someone as troubled, toxic, and legally tied up as Trump to run against the Democratic incumbent may not be the best idea.
Despite the potential benefits for the press’s personal brand and book deals, another four years of President Donald Trump is not something they want. Trump has become mind-numbingly tedious, and the public doesn’t want another four years of news cycles dedicated to how the president walks down ramps or how he drinks from a glass of water.
The New York Times recently gathered a group of columnists and opinion writers to discuss Trump’s candidacy, but the exercise was nothing more than a cliché fest. Originality regarding Trump has become nearly impossible, and the subject has been beaten to death. Ross Douthat was the only one who had the moral courage to have a little fun with the exercise and say the obviously correct thing we all feel and know: everything about Trump, including this exercise, is boring.
The press may assume that another Trump presidency will be great for business, but they may find themselves heading down the path to terminal, soul-crushing boredom, dragging any remaining viewers and readers with them.
